I titled the ad “The Conn-egg-tion,” highlighting how hens are allowed to run free in the pasture and connect with nature. This connection enables the hens to form bonds with each other and the earth, allowing them to eat bugs, worms, and other creatures as they would in a natural environment..

In addition to this natural diet and lifestyle, Vital Farms Eggs are richer in nutrients such as vitamins A, E, D, and omega-3 fatty acids, and lower in omega-6 fatty acids, compared to conventional eggs.The ad effectively communicates the message that Vital Farms Eggs are healthier and more natural due to their pasture-raised practices. 

By emphasizing the connection between the hens, nature, and the earth, as well as the superior nutritional content of the eggs, the ad aims to educate consumers and encourage them to choose pasture-raised eggs for their health and ethical considerations