The Moka Spot

Branding

Illustrating

Logo Design

For this project, I created a company called The Moka Spot, focusing on selling coffee made solely from Moka Pot brewed coffees. The challenge was to design a specialty cafe highlighting the Moka Pot, an invention from 1933 that is still in use today. I decided to create a series of three billboards for commuter drivers, aiming to capture their attention and entice them to take an exit and grab a quick espresso. The first billboard features the phrase “Your Cup Elevated” with an image of the Moka Pot, designed to introduce the Moka Pot to those unfamiliar with it.

The next billboard introduces the coffee cup with the phrase “A Taste You Will Remember,” emphasizing the unique flavor of Moka Pot brewed coffee. The final billboard features an empty cup with the phrase “Always Coming Back for More,” highlighting the quality and appeal of the coffee. I chose to use the same color scheme and design elements on each billboard to create a cohesive series that drivers would recognize and be captivated by as they drove. The billboards successfully captured the nostalgia of the 60s and 70s coffee culture while effectively promoting The Moka Spot and its unique offering of Moka Pot brewed coffees. The bold text and bright backgrounds ensured that the billboards were eye-catching without being too distracting for drivers.

For the Moka Spot I wanted to evoke nostalgia in my design, taking inspiration from the coffee culture of the 60s and 70s, a time when coffee consumption was at its peak in the U.S. These cups I added the pop of color the the moka pot to catch the eye of the consumer on the white cups.